Social Media
Marketing (SMM)

There are 4.48 billion social media users worldwide, This means, when expressed in the right way, your brand efficacy can be personally communicated to target audiences across an immense reach. Social Media marketing will amplify your voice and cultivate quality interactions with your customers – to generate leads from scaled engagement in two-way conversations. While you need Social Media marketing, the incredible reach promised by its network is far more effective when you focus on the quality of your message as well as its quantity. Thus, social media sites can spur multiple relevant conversations because your audience has a genuine interest in your services. Social media has modified the way we communicate, reshaping the way we share opinions and recommendations about items and services we use regularly. Facebook, Instagram, TikTok, LinkedIn and Twitter allow anyone to become an opinion leader, sourcing information from their experiences online to shape the public’s view of your brand. Therefore, it is vital that you cultivate this reputation online first, with your influence and direction, and not let subjective information from others cloud your brand image. For this reason, social media is also great for making a first impression.

While the natural assumption is that you should be on all the popular platforms, this can be counterproductive if not executed with a strategy. Instead, focus on a couple of platforms that are highly popular among your target audience. So the best platforms to use will vary for each business. At Sydney Digital Marketing, we assess your product or service and ensure that we are placing your ads on the platform best suited for you.

A comprehensive and holistic social media marketing strategy will ensure that your social media efforts not only create small wins, but are working to support your broader business goals. Without an understanding of how social media can be leveraged to achieve your goals, who your target audience is, what they want and what KPIs you are looking to hit it’ll be hard to achieve results on social media. We won’t lie, it is much easier to hopp on Facebook ad manager and spend a few minutes whipping up an ad that goes out to everyone. Yet, this example is lacking and begging for strategy. With social media marketing you get out what you put in. This means uncoordinated and erratic posting whilst quick to do will ultimately be a waste of your time and resources. Your time and money is best spent on marketing that has a robust and comprehensive blueprint so you achieve long-lasting, measured results. At SDM we perform a holistic audit that looks at your current performance and online presence, what your competition is doing and your goals so we can help you achieve them.

With Facebook’s more than 2 billion users every business wants to know how to successfully capture an audience and generate leads through cost effective Facebook advertising. Due to its scale, no matter what kind of audience you want to reach on Facebook, you will find them but this does not mean any old facebook ad will give you the results you are looking for. At SDM we help our clients maximise their ROI with Facebook ads that have gone through A/B tests with optimised creative, ad copy, audiences and landing pages. What makes a stellar Facebook ad is one that is made to reach your audience and goals. A cookie cutter approach will greatly jeopardise your social media marketing efforts, our Facebook ad specialists will ensure we deliver specialised campaigns for whatever your needs may be.

At Sydney Digital Marketing we are a relationship-built, ROI driven team that tailor your message and Social Media strategy to the nature of your business. We will work closely with you to adapt your marketing objectives effectively, and to maximise your returns from platforms suited to you. Our proven results and experience in social media engagement, will relevantly place your brand where your customers have the highest chance of clicking your content. To capture your brand’s personality and tone, we will promote your products and services through our signature lens of creativity. We will garner authentic leads by capturing and retaining the user’s attention with interesting visuals, design and paid ads – to convert sales. Our social media experts will create smart paid ad campaigns that focus on matching your identity and tone with the medium that best fits your objective and brand. We’re fluent in social media marketing. We understand that this personable method of communication should not be ignored, as all of social’s leading edge platforms are able to deliver massive awareness, traffic, leads and conversions in a style fit for you. Generate Leads and Sales You will achieve a cost-effective return on investment, through campaigns that target your specific personas and demographics. Using Facebook Audience Insights to test and build advertisements relevant to your target market. From these insights, we know whether your content should educate, inform, tell a story, or do all three. Expand Your Reach and Visibility Engage your potential customers authentically across Facebook, LinkedIn and Instagram. Your reach is only as effective as the relevance of your ads to your potential customers. Identify Suitable Social Media Channels For Your Services and Products To commence your online campaign we will develop a social media strategy fit for your business. Specific objectives will determine the right platforms for you to use – effectively guiding your return on investment & branded message.

Believe it or not, Facebook is not the only social media marketing platform out there and in fact ignoring strategies like Instagram advertising could be holding you back from great opportunities. With over 1 billion active users every month and 82% of Australian users saying they are open to discovering new brands or products on the platform, Instagram ads can open you up to an engaged, young and exciting new audience. Instagram’s ad formats are the same as Facebook’s meaning carousel, slideshow, single image and video are all options available for your branded content. Ultimately, it all depends on your businesses’ specific needs, audience and goals. Lucky for you the SDM ad specialists work with clients to build an optimised social media marketing strategy ranging from Instagram to Facebook and LinkedIn.