Bing Ads

Don’t forget about Bing! Like Google, Bing continues to answer over 1 Billion search queries every month. Don’t underestimate the importance of advertising where your audience is (even if it’s Microsoft Bing Ads!).
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Less Competition, More Opportunity

Own Bing Ads Territory In Your Industry

Your competitors probably don’t even use Bing Ads, and those who do probably don’t know enough about the platform to run them properly. Microsoft Bing Ads should be treated completely differently to Google.
We can hear you saying, ‘great, another platform’, and to that we say ‘Great! Another platform!’; another platform to show to an audience who has a genuine problem or concern that you can be there to answer. Should we also mention that when you advertise with Bing, your ads also show on any Microsoft-owned search engine; so add Yahoo and AOL to your advertising suite. That’s what we call customer-experience-minded marketing.

3 In 1 Search Engine

Show to millions of people every day on the front page of the Bing, Yahoo and AOL search engines. Be the voice of authority and reason for new audiences.

AI + Expert Power

Create personalised experiences using the power of the Microsoft AI, mixed with Sydney Digital Marketings ad optimisation expertise.

Hyper-Targeting

Tap into new audiences off the beaten path with relevant and specific audience targeting features, might we add that their device targeting beats Google.

Less competition, more opportunity. Start converting with Microsoft Ads today.
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Don’t Miss Out on Valuable Real Estate

Top of Bing’s Page 1 Still Counts

According to Statista, the Microsoft audience network mainly consists of older internet users between the ages of 45-54. A major factor is also the fact that Bing is the default search engine for all PCs, it also powers search results for the Amazon Kindle, Apple’s Siri and Microsoft’s Cortana. Bing really is in more places than you might think.
Not to mention that CPC’s can be up to 35% cheaper on Bing than Google, so if you’re a lawyer or legal agency looking for Marketing for example, you could be saving up to $100 per click!
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The Easy Way, or the Right Way

Winning With Bing Campaigns

Now Bing and Google Ads are so similar that the Bing and Microsoft Advertising platforms even allow you to import your campaigns directly into their platform. Yes it all sounds easy (maybe), but there are a number of factors when it comes to campaign optimisations that many businesses miss out on.
It is important – no matter how similar platforms are (shoutout Instagram & Facebook) that you target your ads for the users on that platform because their interactions are inherently different. Understanding platform and performance analytics are crucial to ongoing Bing Ads campaign management that wins for you.

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Ask a Bing Ads Agency

In short, Bing Advertising is a form of Search Engine Marketing that is so often forgotten by businesses looking to expand their digital marketing. The Bing search network uses up around a quarter of total search traffic worldwide, and though Google outshines in most ways, Microsoft Bing advertising still has a crucial part to play in an overall (and incredibly strategic online marketing strategy).

When you run Bing display ads or search ads through the Bing platform, you are also utilising Yahoo and AOL as similar to the Adwords network, Bing, Yahoo and AOL are all run on the same advertising network. Bing Search Ads displays at the top, bottom or side depending on what type of device you’re viewing the SERP on. For example, if you’re searching on a mobile phone, Bing will show the ad at the top of the screen. On a tablet, Bing will place the ad at the top and side, and on a computer, Bing will put the ad at the top, bottom AND right side of the browser window (something that Google even got rid of, so more real estate for you to utilise).

If you’re already receiving some marketing success from paid ads then with less competition on Bing it really is a no brainer. There are many ways that Bing Ads targeting is superior to Google too, so utilising Bing Advertising could help you understand and learn more about your target audience and how they react to your brand.

Bing allows you to assign different time zones to different campaigns making international ads very valuable. Bing Ads also allow you to adjust your bids for certain keywords specifically for mobile devices and tablets.

Bing Ads is still run on a PPC (pay-per-click) model like Google Adwords. PCC search ads are great, your ads only appear for search terms you choose, you can set a maximum spend (total ad spend) and a maximum bid (cost per click), and then you only pay for an ad when it’s clicked on.

The key to getting the most out of your PPC ads is knowing your competitors, what they’re bidding on and how much they’re bidding. Knowing when and what keywords to place second instead of first can actually save you A LOT of money… but that’s for us to worry about!

It’s truly very, very simple! If you’re looking to run Bing Advertising, or if you’ve already got Bing PPC campaigns that you need management for, then you’re in the right place! Contact us today, your specialised Bing Ads Agency, to see how Sydney Digital Marketing can get you leads and sales like never before with Bing Ads.
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Your Outsourced Microsoft Bing Ads Experts
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