Why you need email marketing?
Email is not dead! At SDM we believe email marketing is the key to establishing a stronger connection with your customers. Reward your customers for subscribing by providing them with valuable information about your products, services and promotions in an interesting and relatable manner. Email marketing allows you to build relationships with leads, customers and past customers. It’s your opportunity to speak directly to them in their inbox, at a time that is convenient for them. By doing so you will establish their loyalty – for customers will choose your product when executing their purchase. Notorious for its high ROI, email is a Sydney Digital Marketing fan favourite that draws customers back to your website when executed well. Our email automation and feedback reporting tools are perfect for delivering relevant content with proven open rates – and have been used to generate 1.5X ROI for brands such as Ivory Group and AI Sydney.
What email marketing software should I use?
At SDM we use a range of the best email marketing platforms. HubSpot, Active Campaign and MailChimp are among our favourites however our amazingly equipped team have adapted and picked up any EDM platform a client has presented to us with and taken it in our stride.
How does SDM hero email marketing?
We will encourage your audience to engage with your content through relevant email marketing. Our content provides constant value in return for their submission of personal information – you will stand to gain immense brand loyalty. Our ability to target your customer list quickly and deliberately is invaluable to executing customer purchases. Gmail alone has 16 million email users in Australia with 19 million users predicted by 2020. This makes it vital that you attract users to your mailing list and keep them there with exclusivity. So secure your existing client database with constant messages that promote brand loyalty and keep your brand front of mind. We will formulate email marketing strategies suited to your business’ needs, by keeping your customers at the forefront of actions we take.
Why does SDM love automations?
Automations can relate to both email marketing and general internal actions undertaken within your business. They allow businesses to perfectly tailor emails to specifically target their leads and automate their delivery and tracking. On top of that ultimate time saving feature, automations can be triggered by any set of actions meaning your workflow is working automatically in the background to make sure every confirmation email or downloadable asset is sent out when clicked on. Even more exciting are drip campaigns. This means exposing your audience to a set of marketing emails that will be sent out automatically on a schedule. At SDM, strategy is behind every decision we make for our clients and this means we will determine what drip campaign is optimal for your business needs. An example can be an email sending as someone signs up, with another going out 3 days later with different copy and another going out the next weekend with an offer to re-engage the lead.
How does SDM use email marketing to help brands like mine?
With tailored support, your campaign will receive full support from our team of direct marketing experts, who will work closely with you to ensure open rates are to your expectations. We personalise and test your emails through uniquely designed email templates, to maximise your customer retention and interest. All while cultivating your brand image and domain reputation to ensure high open rates. We will send these all from your new, personalised email account in either Hubspot, Active Campaign, MailChimp or others. Sydney Digital Marketing, we ensure a goal is set for each email before it is sent, with information relevant and useful to the consumer. We further work to increase open rates by including accessible and relevant information and subject lines, to omit ‘greymail’ that subscribers ignore because of previous irrelevant emails.Through advanced tracking and reporting, SDM will further provide you with valuable support and insights regarding email interactions. This helps us generate specific content that resonates with your audience.
What’s the difference between email marketing and marketing automation?
Email marketing is only concerned with the actions taken to generate leads or sales via email. It is an essential part of marketing automation but a marketing automation platform encompasses a whole lot more. It not only allows businesses to automate their marketing tasks and create workflows to increase efficiency but provides access to a great amount of data meaning you can nurture your prospects with personalised and engaging content for optimised conversion. Additionally, when combined with a powerful CRM tool such as HubSpot, businesses can effortlessly embrace data, collecting valuable insights and putting them immediately to work. In short, email marketing is just one aspect of what automations can offer. There are many automation tactics, such as drip campaigns and retargeting, that can help make your email marketing more powerful and targeted. As your software tracks results you can research and test more automation strategies so that you can develop stronger relationships with your leads and customers.
