Marketing
Strategy

A well defined strategy is the foundation for long-term growth and a roadmap to your digital marketing success.

A great strategy only works if it is seen as a whole with implementation and execution. We have worked with many clients from start to finish, implementing a brand new digital strategy that incorporates both organic, paid and direct traffic in a wide array of ways. From Email Marketing and CRM implementation, through to Google Ads, Social Media Marketing and SEO. With a specialist in every field, we have the expertise to provide our clients with a bespoke and holistic marketing strategy that incorporates comprehensive and successful processes to boost your digital game.

Not only do we serve you a beautiful and successful digital strategy, we also guide you and your team to implement it in every way – both strategy creation and execution out of one hand. A great strategy starts by understanding you and your customers to a depth maybe not even you know yet, it’s how we know who we’re speaking to in order to create connections with them through your online presence. From here we take you through a series of checklists to make sure your business is ready for success. We guide you through to implementations, every step of the way. Allowing us to bring our brain power together and a new understanding of your customers so we can target them in the most seamless and clear way.

Sydney Digital Marketing has helped clients from across Australia increase their online leads and in turn, revenue. See some of our case studies like GAIA Coaching, Stacks Goudkamp or Palladium Private.

If you’re looking for a strategy that enables and sustains long term growth, then absolutely yes. If you’re looking for overnight success then we aren’t for you. If you’re willing to invest in the power of digital and allow us to craft your roadmap to success as an extension of your team then you are at the right place.

We provide our clients with a robust and personalised marketing strategy. A marketing strategy should not be implemented with a one size fits all approach. Instead, we believe in taking an individualised approach that analyses the gaps and needs of your business to ensure a robust strategy and solution.

In short, there is not one ‘look’ for a good marketing strategy except that it must be individualised, extensive and detailed, all things which Sydney Digital Marketing heroes in its marketing strategy service.

1. Getting to know your business and what drives you and your team
2. Creating a ‘north star’ for your KPIs and goals so we know what to work towards. Understanding your specific KPIs is so important because every business is different and unique and what matters to others might not matter for you too.
3. Auditing all of your platforms/accounts/websites so we know what we’re working with.
4. Understanding your current conversion rates and identifying areas to improve on them before we start sending traffic there.
5. Auditing your platforms and accounts also allows us to get to know your audience, if we can’t make a bigger picture audience or persona then we start to work with you to identify your DREAM audience and who you feel would be best for your business to acquire, i.e. biggest spenders, most likely to turn into return customers.

It’s clear that a powerful marketing strategy is one that addresses your businesses every need. We have helped numerous clients find the gaps in their current marketing processes and have worked hard to fill them with solutions we know will deliver the results necessary. This means we have the expertise and experience to manage your strategy too.

Alongside plenty of tried and true tactics under our belt, partnering with us for a marketing strategy means we need to get to know your business to ensure an effective and personalised approach. Our discovery process provides us with the understanding we need to deliver a winning marketing strategy.

Book in your FREE initial consultation and find out!